Korean-inspired rice, snail mucin and niacinamide skincare for a real glow

Skincare available now — Worldwide delivery — UK, Ghana & Africa

Glow routine guide: morning and night, in the right order

Glowing skin comes from the order you apply things, not from using more of them. Follow the thinnest-to-thickest rule below, give each layer 30 to 60 seconds to settle, and add one new product at a time.

1. Step 1

   Cleanse — morning and night

   A gentle rice or foam cleanser on damp skin, 30 seconds, lukewarm water. At night, remove make-up or SPF with a cleansing oil or pad first, then cleanse again.

2. Step 2

   Tone to prep the skin

   Pat a rice niacinamide toner onto slightly damp skin with your hands. This rebalances the skin and helps everything after it absorb properly.

3. Step 3

   Treat your main concern

   Vitamin C or a brightening serum in the morning for dullness and dark marks. Snail mucin or a repair serum at night for hydration and barrier recovery.

4. Step 4

   Mask once or twice a week

   A sheet mask or cleansing pad step after toning, 15 to 20 minutes. Pat in what is left instead of rinsing, then continue the routine.

5. Step 5

   Moisturise to seal it in

   A cream over your serums locks in water so the glow lasts through the day. Go lighter in the morning, richer at night.

6. Step 6

   SPF every morning, no exceptions

   Sunscreen is the step that protects everything else — without it, brightening work on dark marks slowly undoes itself.

Skincare ingredient guide: what each active actually does

Niacinamide (vitamin B3)

Evens out tone, calms redness and helps fade post-blemish marks. Gentle enough for daily use on most skin.

Rice extract

A soft brightener packed with amino acids. It smooths dull, tired-looking skin without stinging sensitive skin.

Snail mucin

Deeply hydrating and repairing. Best at night, when the skin is rebuilding its barrier.

Vitamin C

A morning antioxidant that brightens dark marks and defends against pollution. Always follow it with SPF.

Hyaluronic acid

Pulls water into the skin. Apply to damp skin and seal with a moisturiser, or it can dry you out.

Salicylic acid (BHA)

Clears congestion inside the pore, so it suits blemishes and blackheads. Two or three nights a week is plenty.

Centella (cica)

Soothes irritation and redness — useful when your skin is reacting or over-exfoliated.

Ceramides

Rebuild the skin barrier so moisture stays in. Pair with anything strong or exfoliating.